CHALLENGE

Develop a brand and business strategy that would see a new supplier fit within the flooring distribrution market in the UK. 

 

INSIGHT

Modular is a full service distributor of modular carpet tiles and related supplies, distributing high-quality products typically used in commercial offices, hotels, schools and retail establishments.

Modular's ethos is based on giving its customers 'what they want, when and how they want it' and therefore we wanted the brand to be totally honest and transparent, avoiding marketing fluff and empty promises.

 

SOLUTION

We came up with the name Modular to stand out in a very crowded market place to tell the customer exactly what they do 'provide modular flooring solutions'. Because the brand is all about modular carpet tiles and printed designs we encapulated this within the logo type itself. Following the success and professionalisum we demostrated on the project Modular used our sales support services to gain them access into new markets supplying products to a number of major retailers and interior design practices in the UK.

 

CLIENT

Modular Carpet Services Ltd 

 

SECTOR

Commercial/Domestic Interiors, wholesales. 

 

REGION

UK 

 

WHAT WE DID

Start up, Brand Design, Website Design, Digital Communications, Sales Support.