Develop a brand and business strategy that would see a new supplier fit within the flooring distribrution market in the UK.
Modular is a full service distributor of modular carpet tiles and related supplies, distributing high-quality products typically used in commercial offices, hotels, schools and retail establishments.
Modular's ethos is based on giving its customers 'what they want, when and how they want it' and therefore we wanted the brand to be totally honest and transparent, avoiding marketing fluff and empty promises.
We came up with the name Modular to stand out in a very crowded market place to tell the customer exactly what they do 'provide modular flooring solutions'. Because the brand is all about modular carpet tiles and printed designs we encapulated this within the logo type itself. Following the success and professionalisum we demostrated on the project Modular used our sales support services to gain them access into new markets supplying products to a number of major retailers and interior design practices in the UK.
Modular Carpet Services Ltd
Commercial/Domestic Interiors, wholesales.
WHAT WE DID
Start up, Brand Design, Website Design, Digital Communications, Sales Support.