CHALLENGE

Develop an 18 month strategy and action plan for improving Parla Design's presence in the UK, Europe and GCC, along with supporting their sales activities.

 

INSIGHT

Parla Design is a 3rd generation Turkish furniture design and manufacturing business that delivers affordable luxury in furniture, fixtures & equipment for international hospitality and leisure projects.

 

SOLUTION

Once we gained an insight in to the brand, and their activities in Turkey, Dubai, Eurasia and the UK, we were able to analyse what was needed and develop a strategy to deliver branding, marketing, pr and sales solutions that are appropriate to the UK market and will help achieve sales targets.

 

CLIENT

Parla Design 

 

SECTOR

Design Interiors, Contract Furniture, Hospitality & Leisure 

 

REGION

UK, Europe, Middle-East

 

WHAT WE DID

Strategy, Brand Design, Marketing, PR, Digital Communications, Sales Support.